down to earth guidance & practical COMMUNICATIONS support from a REAL-WORLD BRAND BUILDER
Simon Middleton is a brand strategist, business adviser, keynote speaker, and communications specialist, and is author of Build A Brand In 30 Days, the definitive branding guide for small business. He is currently Director of Communications for food awareness organisation ProVeg International.
Simon has applied his marketing and communications expertise to brands across a wide range of sectors: from textiles and apparel, to food and beverages, humanitarian charities, Local and Regional Government, start-ups, established larger brands, and individual entrepreneurs.
Whether you want to move from the seed of an idea to a live business, or whether you are established but just want comms delivery: Simon’s experience and skills in every aspect of building a brand is available for interim, contract, and freelance projects. His skillset includes:
concept creation and development
brand strategy, naming, positioning, architecture
marketing planning and delivery
communications strategy and planning
copywriting and editing
web design and build
PR and media relations
video and editing
graphic design
brand management
Simon is the creator of Blackshore: British Coastal Clothing (Britain’s most easterly atelier, producing premium handmade menswear in Southwold on the Eastern edge of England). He was also the original founder of premium outdoor brand Shackleton. He has been Head of Marketing for the leading vegan and organic confectionery brand Booja-Booja, Brand Adviser to the Harris Tweed Authority, and in 2021 became Head of Communications for humanitarian charity Talk To Loop.
He has written extensively on brand and marketing topics, and his published books include the Amazon category bestseller Build A Brand In 30 Days, as well as What You Need To Know About Marketing and Brand New You.
His latest publication is the short e-book The Contributive Business, a call to arms for a better way to do business in a fragile world.
In 2019 and again in 2020 and 2021 he was voted a World Top 30 Branding Professional by Global Gurus.Simon has appeared on CNN, Bloomberg, Sky, Five and BBC (Today, Breakfast, BBC News, and Newsnight) as a brand commentator, and is active in the made-in-Britain fashion sector as an adviser as well as entrepreneur and manufacturer.
He has frequently been rated as top speaker at conferences, and is noted for his considered approach to tackling business, brand, and personal development challenges.
HOW SIMON CAN HELP YOUR BUSINESS
building your brand
Simon helps entrepreneurs, businesses and non-profits to create, build, and communicate great brands. His approach is based entirely on the creation of meaning. An objective look at your brand (new or established), with Simon’s help, can discover not only how to make this essential foundation of your enterprise more effective, but also reveal hidden obstacles to your progress.
Find out more...
fundraising VIA equity & Crowdfunding
With extensive experience of raising both equity finance and crowdfunding for start-ups and growing businesses, Simon can help you raise money more effectively.
Find out more...
COMMUNICATIONS IMPLEMENTATION
From brand-naming to mission statements, from key messages to effective storytelling, Simon can help you with the essentials of getting your brand off the ground… as well as with the very practical issues of web design and build, social media, communications strategy, marketing plans, copywriting, graphic design, and more.
Find out more...
PR & MEDIA RELATIONS
It wasn’t very long ago that some folk were predicting the death of PR because of the rise of social media and content generation. But how wrong they were! When everybody can and does create endless streams of social content, it is actually harder to (not easier) to make an impact. But Simon knows from his own apparel brands what ‘traditional’ media coverage can achieve, and how to get it!
Find out more..
CONTACT
Do drop Simon a note to see if he can help you.
He will respond swiftly (asking a few clarifying questions if he needs to) and just that one contact might change everything! There's no obligation, and there'll be no hard sell. Simon will email you to explain how he might help you, and what sort of budget would be required.