The Brand Strategy Guru provides practical, expert, strategic advice for your brand

I'm Simon Middleton, The Brand Strategy Guru and I give strategic brand advice to businesses, charities, public bodies, places, and destinations

As a specialist brand strategy advisor I’m here to do two things:

  • ensure that your brand comes to life for all your audiences, customers and stakeholders,
  • establish a clear and positive brand strategy to meet your strategic ambitions

I’ve spent years working with great British brands including: company branding, charity branding, public branding, place branding, and destination branding. As a completely independent advisor, I help clients to examine and clarify the purpose and messages of their brands, working in a very straightforward and accessible way...

  • You tell me all about your ‘brand’ now, your achievements to date, and your ambitions for the future
  • I analyse which aspects of your brand are working and which are not
  • I tell you about new brand strategies that can make your brand work harder for you
  • I show you the real potential that already exists in your brand
  • I give clear advice about what you need to do next

My interventions are always strategic and based on the concept of deep branding i.e. branding that reflects authentic meaning and narrative.

I’ve designed this service to be a high-value, yet affordable, investment. There are no retainers or complicated contracts. I charge a fee, agreed in advance, depending upon the size and complexity of your business or organisation. It’s probably less than you think.

My highly practical approach has clear benefits. I will help you to:

  • establish a brand that is clear, authentic, compelling and sustainable
  • ensure that your brand strategy achieves business objectives
  • engage all your audiences to enhance reputation
  • re-focus and invigorate your whole organisation

See The Brand Strategy Guru in action

Video for See The Brand Strategy Guru in action

For a taste of my approach to brand and branding, and a flavour of my workshops, keynotes and broadcasting, just click on this video. For more video, including test footage of my new six part TV series The Brand Effect visit the media page. To see my occasional videocasts visit the blog page or my channel on YouTube.

To enquire about consultancy, training, speaking or media appearances, please visit the contact page.